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Flagship QOOAH Store now open at  Wellfit JVC

April 18, 2023

The e-commerce brand founded in Dubai, UAE in 2019 by MEFITPRO, aims to create the first of its kind “in-gym concept store for all your wellness needs” that empowers people to live long, healthy and fun lives.

Dubai: MEFITPRO the region’s leading fitness solutions based wellness company formed in 2003 has opened its first QOOAH flagship in-gym concept store at the award-winning Wellfit Club in Circle Mall, JVC, Dubai.  This collaboration brings together the UAE’s Super Club of the Year and the leading gym chain and leading fitness equipment and nutrition supplier, providing Wellfit’s 3,000+ membership base with enhanced product offerings, including best-in-class fitness equipment, accessories, sports nutrition products and fitness apparel.

“To partner with a leading brand like Wellfit and bring this concept store alive was always an aspiration of ours, allowing us to offer members a best-in-class “one stop shop” for all their fitness and wellness needs. Working closely with the Wellfit coaches and having a professional team trained up on the latest nutrition and fitness tips in store to help the Wellfit community reach their goals and stay healthy for life is something the QOOAH store aims to provide” says Greg Boucher CEO & Founder of MEFITPRO & QOOAH.

The QOOAH brand founded in Dubai, UAE, in 2019, aims to “help our communities be fit for life by offering the best in class fitness, nutrition & wellness products” that empower people to live long, healthy and fun lives. Known for setting the standard when it comes to fitness equipment, fitness accessories, sports nutrition and fitness apparel, QOOAH has the best brands any fitness consumer would need.

The flagship store is located in Circle Mall, JVC, Level 2 inside Wellfit’s world-class award-winning super club.

Nikesh Naik – General Manager of Wellfit JVC said “Our partnership with QOAAH is not only a retail offering to our members, we see our partnership as a collaboration of shared values to enhance the value proposition. Wellfit and QOOAH are committed to inspiring, motivating and nurturing individuals, families and communities, on their journey to new pinnacles in health, fitness and wellness”.


As fitness industry experts in the Middle East, MEFITPRO has been providing World Class Fitness Solutions since 2003. MEFITPRO provides many services to help any business in the fitness industry grow which include: Gym fit-out designs and Installations, Master distributor of best in class fitness equipment & nutritional products, powering the regions leading fitness institute with international education certifications & accredited courses, Recruitment agency that sources the best fitness industry talent within the region, Digital marketing agency that specializes in marketing solutions for the fitness & wellness industry. MEFITPRO also provides consultation on fitness & wellness solutions.

With decades of experience in the Middle East MEFITPRO is an award winning solution provider. It has been supporting the fitness industry for many years in the following locations: UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Egypt, Jordan, Lebanon, Pakistan, Armenia and India.

About Qooah:

QOOAH is the home of curated fitness equipment, nutrition products and wellness brands.

As suppliers of premium home gym and commercial gym equipment in the Middle East, QOOAH only stocks authentic fitness, nutrition and wellness brands; which include:

Nuzest, MuscleTech, TRX, Younix, Hyperice, Fitbench, Wooday, Eleiko, YBell, Powerblock, Concept 2, Triggerpoint, Assault Fitness, Peak Pilates, Spinner, Atkins, Innermost, Harbinger, RockTape, Sugarmat, Chief Bar and more.

QOOAH is a UAE based brand that provides 1000’s of products to satisfied customers throughout the Middle East. Delivering fitness equipment, nutrition products and wellness brands to the following locations:

United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman.

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